Corporations cannot act. All corporation actions are performed by natural born humans. All corporations are ultimately owned by natural born humans. All corporation actions serve to benefit natural born humans. All corporations are created and destroyed by natural born humans.
This idea that corporate personhood is some perverse idea is silly. Corporations are just people acting in groups for economic benefit. Everything they do is done by members of those groups (or people they hire).
Similarly, AI is an inanimate tool, like a keyboard. No comment is posted by “bots” - comments are posted by humans running software.
Mostly personality I think. Individuality, opinions, purpose, things like that. Morality, except they have a kind of ankle-deep phony morality beaten into them but it's not like they're idealists with visions they strive toward. (Heading out right now to buy a CD player, so AFK for a bit, excuse me.)
Edit to add: I did buy my modern version of a CD player. It has no tone controls. I just have to accept whatever sound profile the manufacturer thought was normal and proper for everybody, which involves lots of bass and not enough middle. Nevertheless, albums! It's a way of life.