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The change of the peoples faces might just be an artifact of nano banana regenerating the image.

I have done similar things and it sometimes changes the apperance of the people in the image. They might have also wanted to change the pullover of the guy wearing GAP.

And honestly targetgroup research should have happened before the photograph was taken. Not in post... but hey that was the big promise of genrative models right? The thing is, the marketing department could have posed in their office holding staplers and notepads and then asked the model to recreate the image as well. to even save the cost for the photographer...

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